{"id":8669,"date":"2023-02-01T10:00:00","date_gmt":"2023-02-01T13:00:00","guid":{"rendered":"https:\/\/site.zerocem.org\/?p=8669"},"modified":"2025-07-22T15:52:19","modified_gmt":"2025-07-22T18:52:19","slug":"expansao-das-zeus-e-valorizacao-imobiliaria-em-sao-paulo","status":"publish","type":"post","link":"https:\/\/site.zerocem.org\/en\/2023\/02\/01\/expansao-das-zeus-e-valorizacao-imobiliaria-em-sao-paulo\/","title":{"rendered":"Expansion of ZEUs and real estate appreciation in S\u00e3o Paulo"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"8669\" class=\"elementor elementor-8669\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63b4327 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no\" data-id=\"63b4327\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e09136\" data-id=\"3e09136\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-043586b elementor-widget elementor-widget-text-editor\" data-id=\"043586b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This Technical Study combines a data collection effort with a proposal for reflection on the need to improve urban planning instruments for regulating and capturing real estate appreciation.<\/p>\n<p>Firstly, it seeks to characterize the set of properties and owners that will be covered by the expansion of the Urban Transformation Structuring Axis Zones (ZEUs), following the conclusion of the current process of reviewing zoning legislation in S\u00e3o Paulo, currently underway through Bill 586\/2023.<\/p>\n<p>Based on these subsidies, we intend to discuss the impacts of this legislative change, especially due to the extraordinary real estate appreciation that will occur in these areas, which raises questions about how this generated value is regulated and appropriated by the public authority that originated it.<\/p>\n<p>This Technical Study is part of a ZeroCem research line, interested in monitoring the effects produced by the review of urban landmarks in S\u00e3o Paulo, and is directly linked to a previous examination (Technical Study 01.2023) which, in the context of approval of the review of the Master Plan (Municipal Law 17.975\/2023), spatially represented the swelling dimension of the Urban Transformation Structuring Axes and quantified the expansion of the area susceptible to constructive densification and verticalization in the city.<\/p>\n<p>In these terms, Technical Study 02.2023 seeks to continue this line of investigation through a characterization of the set of lands that will be contemplated and benefited by these legislative changes, in the form of their economic appreciation.<\/p>\n<p>With the current proposal to revise zoning, which promotes the expansion of the size of ZEUs, there will be a large number of private lands that, because they are authorized to build more, will concentrate enormous economic gains arising from these changes in urban landmarks. This is a value generated strictly through the regulatory action of the government: the decision to change legislation is what causes the appreciation of properties.<\/p>\n<p>Therefore, it is necessary to pay attention to the existing urban planning instruments to capture this value, so that it is returned to the community and not appropriated only by the group of individuals who benefit. This perspective is anchored in the guidelines for the fair distribution of the benefits of urbanization, provided for in the City Statute and the Strategic Master Plan of S\u00e3o Paulo.<\/p>\n<p>This issue is absent from the debates surrounding the zoning review. There are no studies estimating the expected appreciation in the areas of expansion of the ZEUs. There is also no analysis of the existing urban planning instruments to verify whether they are properly \u201ccalibrated\u201d to contemplate this appreciation or whether they need some kind of update. Without greater clarity regarding this data, there is a risk of losing this public value generated to the private sector, preventing its allocation to financing urban planning and management objectives.<\/p>\n<p>Therefore, the ZeroCem Study aims to take a first step in contributing to this issue by representing the group of owners and lands benefiting from this proposed legislative change, based on information from the municipal registry of the Urban Territorial Property Tax (IPTU), in order to illustrate that this is a significant change in the form of territorial planning, the impacts of which are being little discussed and studied in the current zoning review process.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1FRyUam6TvEAGP785MZxZJykcAtLvPTVa\/view\">Complete Study<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a59ff3 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no\" data-id=\"2a59ff3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-437d64b\" data-id=\"437d64b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28e7e11 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no\" data-id=\"28e7e11\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9247fb5\" data-id=\"9247fb5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10fbad1 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no\" data-id=\"10fbad1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc13a3d\" data-id=\"cc13a3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-262927a elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no qodef-elementor-stretch-row-no qodef-elementor-overlay-no\" data-id=\"262927a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411e4d6\" data-id=\"411e4d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>O presente Estudo T\u00e9cnico congrega um esfor\u00e7o de levantamento de dados com uma proposta de reflex\u00e3o em torno da necessidade de aprimoramento dos instrumentos urban\u00edsticos de regula\u00e7\u00e3o e captura da valoriza\u00e7\u00e3o imobili\u00e1ria. Em primeiro lugar, busca fazer uma caracteriza\u00e7\u00e3o do conjunto de\u00a0 \u00a0im\u00f3veis e propriet\u00e1rios que ser\u00e3o contemplados pela amplia\u00e7\u00e3o das Zonas Eixo de Estrutura\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[93],"tags":[89],"class_list":["post-8669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estudo","tag-publicacoes"],"_links":{"self":[{"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/posts\/8669","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/comments?post=8669"}],"version-history":[{"count":8,"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/posts\/8669\/revisions"}],"predecessor-version":[{"id":8680,"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/posts\/8669\/revisions\/8680"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/media\/8706"}],"wp:attachment":[{"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/media?parent=8669"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/categories?post=8669"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.zerocem.org\/en\/wp-json\/wp\/v2\/tags?post=8669"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}